About

I design how an established business should operate. Then I install it with you in the room.

I’m Flavie Berleand. I spent seventeen years fixing how large companies run. Now I do it for founder-led businesses where too much still depends on the founder.

See how we work → Write to me

House of Her since 2020
Seventeen years inside corporate before that
La Rochelle, France

Flavie Berleand is a business designer and founder of House of Her (La Rochelle, France). She designs how an established business should operate: the logic, the source of truth, the decision rules, the handoffs. Then she installs it with the founder in the room. AI is a lever, not the product.

How I got here

Seventeen years watching one decision travel.

I spent seventeen years in rooms where the system only existed in someone’s head. That is still what I walk into.

It started in a meeting room

Seventeen years inside global transformations. Mergers, restructures, decks. I was good at it, and by the end I had had enough of it.

What I actually learned there had nothing to do with the decks. A change to a system reached a process, the process reached a team, and the team reached the customer. Nobody in that chain ever got to treat their piece as separate.

Then Salesforce asked me to commute to Paris three days a week. Pregnant.

Two other children were waiting at home. I had just been passed over for the HR director role, which went to someone I had trained myself. I took it as the sign it was, and left.

Building with a newborn was not the soft version

I will not pretend otherwise. But the hours were mine, the decisions were mine, and so were the mistakes.

The work found its real shape

Founders kept arriving with a request. An assistant. A platform. An automation. The request was almost never the thing that needed fixing. What they needed was for someone to work out how that part of the business should operate, and then build it.

So that is what I do now. The technology is the material we build with, and it is not what I am selling you.

And the business is designed around a life, on purpose

I collect my children from school. I take the calls I want to take. I wanted ambition and a life at the same time, without negotiating one down for the other. It is the same question I ask every founder about her own company.

Before you write

You should know what you are getting.

I’m not the one who

Sells you a prompt and calls it a system.
Promises a revenue number attached to a date.
Hands you a stack of forty tools you will never open.
Builds it, disappears, and leaves you the documentation to write.

I’m the one who

Asks about the spreadsheet before asking about the software.
Builds it with you, on your live work, on your own machines.
Tells you when half of what you asked for should not be built.
Writes down the reasoning, so it outlives the software it runs on.

House of Her

The house is the container. The work is me, in the room with you.

House of Her is the name the practice runs under. It is not a team you will be handed off to, and it is not a course you log into.

When you work with me, you get me. In the design session, in the build, and in the room when your team learns to run it.

See how we work

Away from the desk

Five things outside the work.

Because you’re not hiring a LinkedIn bio. You’re hiring a person.

Flavie Berleand with her family and the family cat

My people

Married. Three kids. One stowaway cat.

Three kids of my own, plus the neighbour’s cat who decided our kitchen was hers. We didn’t argue. She’s part of the family now.

My pause button

Hours in the kitchen.

Baking is my pause button. When I need to think, I bake. When I need to stop thinking, I bake. The kids approve. Loudly.

My elsewhere

Japan, monthly. Once upon a time.

For a stretch of years I flew to Tokyo every month for work. I never got tired of it, and some part of me is still there.

My disappearing act

I lose myself in books.

I can start a book in the morning and finish it that same day. The world disappears. And when I close the book, I’m sad. Like I just said goodbye to friends.

Flavie Berleand pregnant with her third child, the beginning of House of Her

Why I built this

A newborn and a business, at the same time.

It was hard, and I am not going to pretend otherwise. But the hours were mine, and so were the mistakes. It is the same question I end up asking every founder I work with: is this thing built around the life you actually wanted?

Questions people ask

Before we talk.

What does a business designer actually do?

A business designer works out how a company should operate before anything gets built: what starts a piece of work, what finished looks like, who decides, where the answer lives, and what happens when something changes. Then that design gets installed, with the founder in the room.

Who does Flavie Berleand work with?

Founders of businesses that already work and already earn: a small team or a set of contractors, real clients, several years of trading. The founder is still the one everyone comes back to for the latest version, the decision, the exception. It suits someone willing to be told that half of what they asked for should not be built.

Where is House of Her based?

La Rochelle, on the west coast of France. Flavie works with founders in France and in the United States. Sessions happen with the founder present, in person or on a call, and the building happens on the founder’s own systems.

Get in touch

Tell me about the part that keeps coming back to you.

Three lines are enough. You do not have to turn it into a tidy brief first: working out what it actually needs to be is the job. I read every message myself.

Write to me → Or pick a time to talk